Santa Claus is comin’ to town


Trains are sold out, volunteers are scheduled, candy canes, cocoa, and cookies are stocked. Your team is ready to create some magic and make some Holiday wishes come true. You are READY! But what about your Guests, are they prepared? Do they know what to expect? Do they know what is expected of them?

Holidays can be a stressful time. So much to do, gifts to wrap, decorations to hang, cookies to bake. How can you help alleviate some of that stress? Eliminate surprises! Make sure your Guests know everything they need to know in order to have a great experience riding your train.

A pre-excursion email can be sent automatically to Guests one or more days in advance of their excursion. With a special event train, such as Santa, tickets may have been purchased well in advance, sometimes months in advance. Receiving a “Looking forward to your visit,” email a few days before the event can serve as a pleasant reminder. “Right! That’s THIS weekend!”

The message can also include valuable information on what Guests can expect.
Examples:
• What to wear…PJ’s!
• What to bring…Smiles!
• Any last minute travel directions, eg. road construction updates, detours
• How long is the ride?
• When to arrive…Early!
• Where to park…Santas’ helpers will direct you
• Check-in procedure…Nice? Here, Naughty? There
• Bathroom info…Depot? On the Train?

When your Guests are prepared and “know the drill” there will be less stress for everyone including your staff and volunteers. Happy Guests will be back!