To Assign, or not to Assign

Customer satisfaction is at the top of the list for any company looking to promote customer loyalty, word of mouth, and increased revenue, for railroads, that includes how the passenger is seated. There are many different methods used by different railroads for different types of excursions. And there are many different customer preferences as well.Customer satisfaction is at the top of the list for any company looking to promote customer loyalty, word of mouth, and increased revenue, for railroads, that includes how the passenger is seated. There are many different methods used by different railroads for different types of excursions. And there are many different customer preferences as well.

Open Seating – This allows a first-come, first-serve option. Customers know they need to arrive early to get the seats they want. However, the wrangling of the customers is often the outcome, as the instinct is to spread out, reducing the number of seats together for larger families.

Seating by Car – This is similar to open seating, but is the first step to controlling the masses.

Assigned Seating by the Railroad – Assigned seating by the railroad allows complete control over where the passenger sits. This includes seating groups, families with children, allowing courtesy seating on light trains, or assigning all seats on busy days. Customers don’t have to fight for their seats, yet they also have very little control over where they sit, such as the known “good” side of the train.

Assigned Seating by the Guest – This assigned seating method allows the guest to pick their seats at the time of booking. If they aren’t happy with the seats available that day, they can choose a different day to find their perfect seats. Putting the choice in the guest’s hands allows for the optimum customer experience except when there is equipment changes or unforeseen seating issues.

There is no right or wrong way to handle seating, as every railroad is different and every excursion has its own needs. What is essential is to have a reservations system that can handle your seating needs, one that is adaptable to your current and future needs.

If you feel like you are missing the tools needed to offer the best customer service for seating at your railroad, contact us, and we can help! sales@dynamicticketsolutions.com

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