They came. They rode. What’s next?
There are many possible outcomes or next steps for Guests who have ridden your train.
➢ Become a Member?
➢ Refer their friends or post a positive review online?
➢ Sign up to Volunteer
➢ Purchase tickets for an upcoming excursion
➢ Make a Donation
Follow up with your Guests and encourage them to take a next step. A Post-Excursion email can be sent automatically to Guests one or more days after their train ride. “Thanks for riding with us” is a great place to start. Follow with “The Ask”. An invitation to become a Member, or to Volunteer, complete a survey, leave a review on TripAdvisor, Like your Facebook page, etc. Close with “The Offer”. “Come ride with us again soon” with an Offer Code for a discount on the next Special Event on your Excursion Calendar. Example: follow-up Santa Trains with Valentines or Easter Bunny. Prefer not to discount Special Events? No problem, offer something else as an incentive. A complimentary rose for Valentines. A chocolate bunny for Easter.
Every Guest interaction is an occasion to take the next step in building valuable relationships; Members, Volunteers, families who return year after year. DTS™ provides tools to cultivate and strengthen relationships. Your move.
Trains are sold out, volunteers are scheduled, candy canes, cocoa, and cookies are stocked. Your team is ready to create some magic and make some Holiday wishes come true. You are READY! But what about your Guests, are they prepared? Do they know what to expect? Do they know what is expected of them?
Holidays can be a stressful time. So much to do, gifts to wrap, decorations to hang, cookies to bake. How can you help alleviate some of that stress? Eliminate surprises! Make sure your Guests know everything they need to know in order to have a great experience riding your train.
A pre-excursion email can be sent automatically to Guests one or more days in advance of their excursion. With a special event train, such as Santa, tickets may have been purchased well in advance, sometimes months in advance. Receiving a “Looking forward to your visit,” email a few days before the event can serve as a pleasant reminder. “Right! That’s THIS weekend!”
The message can also include valuable information on what Guests can expect.
• What to wear…PJ’s!
• What to bring…Smiles!
• Any last minute travel directions, eg. road construction updates, detours
• How long is the ride?
• When to arrive…Early!
• Where to park…Santas’ helpers will direct you
• Check-in procedure…Nice? Here, Naughty? There
• Bathroom info…Depot? On the Train?
When your Guests are prepared and “know the drill” there will be less stress for everyone including your staff and volunteers. Happy Guests will be back!